There’s been much talk through the years regarding how to revitalise the older area of the Pialba business district. Personally, i believe there’s one fundamental problem that requires addressing. We require a suburb known as Hervey Bay City which includes the CBD area. At the moment the CBD lies inside the suburb of Pialba & fringe CBD in Uraween, therefore confusing many outsiders on in which the CBD is. It’s also challenging for companies to brand on their own a condition, intrastate or worldwide level once they write there address lower as Pialba, meaning nothing outdoors the location. The region has spent huge amount of money branding the town like a destination, but there’s no actual area of the city known as Hervey Bay, we simply formally possess the Bay of Hervey Bay.
Within the modern of technology it’s very important to obtain a obvious brand available place, because individuals are now doing many of their research via internet with search engines like google for example Google. Someone relaxing in Sydney searching to work in Hervey Bay is not going to look for a suburb for example Pialba they recognise the company name of Hervey Bay, just like they’d key in Maryborough or Queensland.
The problem goes way beyond normal branding, it will get reflected in property magazines& websites that demonstrate property values for the different suburbs in round the area, but there’s no suburb of Hervey Bay. Many Weather maps don’t recognise our area, take a look at most of the condition and national newspapers they bypass Hervey Bay within their maps, although many towns with far smaller sized populations are proven. A few of the evening news weather maps perform the same. Visit many search engines like google for travel, for example Google maps, RACQ, and the position of the city differs and you aren’t getting a obvious or consistent location of in which the CBD is. It does not exist beyond council’s town planning plan.
As somebody who works inside the CBD and does lots of commercial business condition wide & interstate, it’s an origin of constant confusion and tough to get accurate statistics to mirror CBD sales, populations, values etc. It’s also difficult to show anybody interstate that there’s no CBD suburb and a part of Pialba or Uraween covers the CBD.